A mattress can only be called "Made in Canada" if its last major manufacturing step happened in Canada and at least 51% of its direct production costs were spent here. The Competition Bureau also expects that claim to come with a short qualifier, like "with imported parts," when some materials come from abroad. "Product of Canada" is a much higher bar: 98% Canadian content.
Since 2025, more Canadians have been looking for products made at home, and "Canadian" has become a real selling point. That makes the label worth understanding. A brand can be Canadian owned or design its products in Canada and make them anywhere, which is perfectly normal. What matters is that a Made in Canada claim on the label is accurate.
We make our mattresses in Canada, so we care about this label meaning something. This guide explains what the rules actually say, which phrases to read carefully, how to check a brand's claim, and exactly where and how our own mattresses are made, including the parts that aren't Canadian.
On This Page
- What Does "Made in Canada" Mean?
- What Counts as Making a Mattress in Canada?
- Labels That Sound Canadian but Mean Something Else
- Why It Matters for a Mattress (and What It Doesn't Guarantee)
- How to Check a Brand's Made in Canada Claim
- Where Cozey Mattresses Are Made
- Is a Canadian-Made Mattress Worth It?
- Sources
What Does "Made in Canada" Mean?
Summary: Two labels, two thresholds. "Product of Canada" means virtually everything is Canadian. "Made in Canada" means the product was substantially made here with at least 51% Canadian costs, and should tell you if some materials are imported.
In Canada, origin claims on non-food products like mattresses fall under the Competition Act, and the Competition Bureau publishes enforcement guidelines on how it judges them. The Bureau doesn't approve or certify claims in advance. It's up to each brand to get them right, and the Bureau can act when a claim is misleading.
What Does "Made in Canada" Mean?
| "Product of Canada" | "Made in Canada" | |
|---|---|---|
| Canadian share of total direct costs | At least 98% | At least 51% |
| Last substantial transformation in Canada | Required | Required |
| Qualifying statement | Not needed | Expected, such as "Made in Canada with imported parts" or "Made in Canada with domestic and imported parts" |
"Direct costs" means the materials, labour and manufacturing that go into the product itself. General overhead, marketing and profit don't count toward the percentage.
The qualifying statement is the part most shoppers never notice, and it's the most useful. It tells you that the product was genuinely made here, and that some of what went into it came from somewhere else. For a mattress, that's very common: steel for coils, specialty fabrics and threads are often imported even when the mattress itself is built in Canada.
What Counts as Making a Mattress in Canada?
Summary: The step that turns materials into a mattress has to happen here. Packing, labelling or a finishing touch on an imported mattress doesn't count.
The Bureau calls this the "last substantial transformation": the last step that changes the materials into a new product with a different nature or use. For a mattress, that's typically the work of building it: cutting and laminating the foam layers, building in the coil unit on a hybrid, and closing the cover around the core.
What doesn't qualify is just as important. If a mattress is fully built abroad and arrives in Canada to be unpacked, inspected, re-rolled, boxed or labelled, the last substantial transformation happened overseas. The Bureau has taken the same position in other categories, finding that adding small finishing parts in Canada to a product made elsewhere wasn't enough to support a Made in Canada claim.
That's why both tests matter together. A mattress could meet the 51% cost threshold on paper, but if the real manufacturing happened outside Canada, it still isn't Made in Canada. And a mattress built here with mostly imported, expensive materials could fail the cost test even though the work was local.
Labels That Sound Canadian but Mean Something Else
Summary: "Canadian company," "designed in Canada" and "ships from Canada" are all real, useful facts. None of them tells you where the mattress was made.
Labels That Sound Canadian but Mean Something Else
| What you see | What it usually means | What it doesn't tell you |
|---|---|---|
| "Canadian company" or "Canadian owned" | The business is headquartered or owned here | Where the product is manufactured |
| "Designed in Canada" | The design team is here | Where it's built |
| "Ships from Canada" or "Canadian warehouse" | Inventory is stored here, so delivery can be faster | Where it was made |
| "Made with Canadian materials" or "Canadian foam" | At least some inputs are Canadian | Where the rest came from, or where it was assembled |
| "Assembled in Canada" | Some assembly happens here | Whether that assembly is the main manufacturing step |
| "Made in North America" | Made in Canada, the U.S. or Mexico | Which one |
| A maple leaf or red and white branding | A Canadian identity | Anything about manufacturing |
| "Made in Canada" with a qualifier | Built here, with at least 51% Canadian costs, some imported content | Exactly which parts are imported (ask) |
| "Product of Canada" | Built here, with at least 98% Canadian costs | Not much. This is the strictest claim |
To be clear, there's nothing wrong with the phrases in the top half of that table. They're accurate descriptions used by plenty of good brands, including us. They simply answer a different question than "where was this made?" The only problem is when they're used to imply manufacturing that didn't happen here.
Why It Matters for a Mattress (and What It Doesn't Guarantee)
Summary: For many people, buying Canadian matters on its own, and a genuine Made in Canada claim is one you can verify. It doesn't automatically mean safer, better made or faster to arrive. Every mattress sold in Canada meets the same safety rules, and delivery speed depends on where a brand keeps its stock.
What you actually get
- A claim you can check. A brand that makes its mattresses here can tell you exactly where, down to the city.
- Buying Canadian, if that matters to you. For a lot of shoppers it does, and that's a perfectly good reason on its own.
What it doesn't guarantee
- Safety. Every mattress sold in Canada, wherever it's made, must meet the same federal flammability requirements. Imported mattresses aren't held to a lower standard.
- Better materials. A mattress made in Canada with low-density foam is still a mattress made with low-density foam. Look at the specs, not just the flag.
- Faster delivery. How quickly a mattress arrives depends on where a brand keeps its inventory, not where it was made. We keep our mattresses and sofas in the same Canadian fulfillment centres, so both ship on similar timelines, usually within days.
- A particular price. Materials and how a mattress is sold affect its price far more than where it's made.
In other words, Made in Canada is a good reason to choose between two mattresses that suit you. It's not a reason to buy one that doesn't.
How to Check a Brand's Made in Canada Claim
Summary: Ask where the mattress itself is built, which parts are imported, and whether the claim covers the exact model you're buying. A brand that really makes it here will answer all three without hesitating.
- Where is the mattress built? Look for a city or province, not just "Canada." A real manufacturer knows where its factory is.
- Is it "Made in Canada" or "Product of Canada"? Most mattresses honestly qualify only for Made in Canada, because some materials are imported. Product of Canada is rare.
- What's imported? Covers, threads, coils and some foam chemicals often come from abroad. A good brand will tell you which parts.
- Does the claim cover the exact model and size you're buying? Some brands make one line in Canada and import another. Check the product page for the specific mattress, not the brand's homepage.
- Is it in writing? The claim should be on the product page or the label, not only in ads or social posts.
- Does it come with a qualifier? Under the Competition Bureau's guidelines, a Made in Canada claim should mention imported content when there is some. A vague claim with no details deserves a follow-up question.
If a brand can't or won't answer these, that tells you something too.
Where Cozey Mattresses Are Made
Summary: Both Cozey mattresses sold in Canada are made in Canada with domestic and imported materials. The Foam Mattress is built in a Toronto facility. Neither qualifies as "Product of Canada," and here's exactly why.
We hold ourselves to the same checklist above, so here are the answers for our own mattresses.
Where Cozey Mattresses Are Made
| Cozey Foam Mattress | Cozey Hybrid Mattress | |
|---|---|---|
| Where it's built | A manufacturing facility in Toronto, Ontario | Canada |
| Last substantial transformation | In Canada | In Canada |
| Canadian share of direct costs | Above 51% | Above 51% |
| Cover | Woven in Canada from imported threads | Imported |
| Our claim | Made in Canada with domestic and imported materials | Made in Canada with domestic and imported materials |
| Product of Canada? | No | No |
| Designed by | Cozey, in Montreal | Cozey, in Montreal |
The Foam Mattress cover is woven here, but the threads it's woven from come from abroad. The Hybrid's cover is imported as a finished cover. In both cases, the mattress itself is built in Canada and more than half of its direct cost is Canadian, which is what Made in Canada requires. Because of those imported materials, neither would meet the 98% threshold for Product of Canada, so we don't claim it.
We design every Cozey product at our design and R&D centre in Montreal, and we choose where each one is made based on who can make it best, in Canada and abroad. For our mattresses, that's here in Canada.
Is a Canadian-Made Mattress Worth It?
Summary: If it's the right mattress for how you sleep, yes. Made in Canada should be the tie-breaker, not the deciding factor.
Start with the basics: firmness, materials, size, trial period and warranty. If two mattresses check those boxes and one is made in Canada, that's a great reason to pick it.
The trade-offs are real, though:
- Fewer choices. Fewer mattresses are made in Canada than sold here, so the range of feels and price points is narrower.
- Price depends on more than origin. Compare materials, trial and warranty, not just where it's made. Our Foam Mattress is $695 for a Queen and our Hybrid is $895.
- The label isn't a quality score. As covered above, it says where a mattress is made, not how well.
Our view: buy the mattress that fits you. If you can get that and support Canadian manufacturing at the same time, even better.
Sources
- Competition Bureau Canada, Made in Canada claims
- Competition Bureau Canada, Enforcement Guidelines: "Product of Canada" and "Made in Canada" Claims (2009 edition, updated by the Bureau in March 2025)
- Cozey product and manufacturing records for the Cozey Foam Mattress and Cozey Hybrid Mattress